Surveys are Instruments Too

Gailmard Tip

Optometrists are very familiar with standardized measurements and calibrated instruments. Well, survey scientists use statistics and psychometrics to validate and calibrate questionnaires. They call the standardized survey questionnaires “instruments”. Neil Gailmard has more tips on elevating your surveys in his latest Tip. http://www.optometricmanagement.com/mtotw/tip_new.asp?tip=622

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